FAN ENGAGEMENT AND BIG DATA

Appealing, personalized experiences for each one of our fans

Main
challenges

IMMERSIVE TECHNOLOGY

Creation of new content delivery methods with immersive technology.

SECOND SCREEN

Live content and  second screen aggregation during the match.

HYPER-PERSONALIZED CONTENT

Development of different technologies to construct fan profiles which will allow us to communicate based on content, time and place.

AUTOMATION

Automation of language translation and chatbots.

GAMIFICATION

New ways of gamifying the fan experience that include, among others, Daily Fantasy Sports.

FAN ENGAGEMENT AND BIG DATA

WE WORK TOGETHER TO DEVELOP AND TEST CUTTING-EDGE PRODUCTS AND SERVICES IN THE CONTEXT OF THE CLUB-FAN RELATIONSHIP.

Developing an appealing, personalized experience for each one of our fans; this is our area’s fundamental mission. To achieve this, we work together with the Digital and Information Technology departments on two major pillars: development of tools to capture and manage data that will allow us to better get to know our fans, and development of technologies that will allow us to design personalized experiences for each one of those fans.

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