Mestrado em Gestão Desportiva e Habilidades Legais
Organizado por:
O programa fornece instruções básicas sobre a indústria do desporto, combinadas com treinamento específico em gestão desportiva (contabilidade, finanças, marketing, gestão de pessoal e análise) e direito (lei de propriedade intelectual e resolução alternativa de litígios). Após concluírem com sucesso os seus cursos, os alunos serão designados como estagiários por um período de 3 a 6 meses nas principais agências esportivas globais, equipas, ligas, escritórios de advocacia ou órgãos reguladores, dependendo de seu perfil acadêmico e objetivos profissionais.
DATA DE INÍCIO
Outubro (anualmente)
DURAÇÃO
1 ano
IDIOMA
Inglês
LOCAL
Barcelona
PREÇO
TBD
DEGREE
Master in Sports Management and Legal Skills with Fútbol Club Barcelona, ISDE Law School
FORMATO
1ª fase: Centro Académico ISDE em Barcelona, Espanha, de segunda a quinta-feira das 15:00 às 19:00 horas. 2ª fase: estágios.
DESTINADO A
O Mestrado em Gestão Desportiva e Habilidades Legais, do ISDE e FC Barcelona, foi concebido para graduados em Administração de Empresas, Direito e Economia, bem como para profissionais de outras áreas que desejam desenvolver suas carreiras no mundo dos desportos e atletas profissionais que, após se eles se retiraram da competição, aspiram a continuar no campo esportivo como gerentes.
PROGRAMA CURRICULAR
- Strategic planning
- Innovation in Sports
- Legal Department
- Corporate Social Responsibility
2. ORGANIZATION AND INTERNATIONAL STRUCTURE OF THE SPORTS
- International Federations
- Olympic International Committee and Olympic International Academy
- EU and – Sports organization. Specificity of sport
- UEFA
- US Sports – US College Sports
- Model of Football Competitions (Champions League)
3. STATUS AND TRANSFERS OF PLAYERS
- Football Players’ Contract models
- The Influence of FIFA regulations (Status and Transfer of Players)
- Transfers and loans of players (national / international)
- Training compensation / Solidarity mechanism
- Transfer of Minors
4. REPRESENTATION AND INTERMEDIATION OF PLAYERS
- Football Player and Coach representation.
- Club representation.
- Representation of players on other sports
- Representation in the US Sport market
5. LABOUR REGULATION IN SPORTS
- Sport and work in the EU
– Professional athletes / amateur athletes
– Comparative analysis of state regulations - EU rules on recognition of professional qualifications in the field of sport
- Alterations in the development of the employment relationship: national teams
- The free movement of workers vs. restriction clauses
- Employment Contracts on the US market
6. ORGANIZATION OF SPORTS EVENTS
- Management of international events Exploitation of assets
- Legal Aspects of the Organization of Major Sports Events
- FIFA bidding process
- Moto GP Licensing and Sponsorship programs
7. GOVERNANCE AND LIABILITY IN SPORTS
- Liability in Sports
- Governance in Sport
8. MARKETING, TV AND COMMUNICATION IN SPORTS
- General concepts of marketing. Scope. Strategies. Markets
- Sports marketing. Definition. The industry. The Athletes. Sports entities
- Brands. Brand management. Image rights
- Market research
- Sponsorship
- Merchandising. Kit suppliers
- Media rights (TV, radio, internet)
- Marketing plan. Marketing agencies
- Communication in sport
- TV production and management
- Strategic planning. Organization and management
- Strategic Management. Data Analysis
- Human resources and Risk management
- Leadership in sports
- Change and transitional management in sports
- Management of sports facilities
- Motivation in the frame of the structural organization
- Management of a Sports Association, the Catalan Tennis Federation
- Management in football clubs
- Event Operations Management
- Integrity.
- Integrity and match fixing
- Betting Doping.
- Anti-Doping Rule Violations (ADRVs)
- Proof of doping. Results Management
11. RESOLUTION MECHANISMS: ARBITRATION AND MEDIATION
- Introduction to mediation and arbitration in sports
- Introduction to TAS-CAS: structure and function. Procedures
- The practice of a lawyer before CAS/ Relevant case law
- Comparative analysis & Tax Planning
- Direct and undirect taxes & Tax benefits
- Taxation of income from exploitation of image rights & Taxation of Sponsorhip
- Finance Direction of Clubs
- The importance of IP in the sports industry. EUIPO. IP in the US
- Brands and distinctive signs
- The new role of digital content on sponsorship and media rights
- Ambush Marketing
14. GLOBAL EXPANSION OF SPORTS AND LEADERSHIP
- Sports Leadership
- Global expansion of sport
- Sports Innovation
- Women sports
- Sports Organization
- Practical Case
- Moto GP
- European Championships
- eSports: introduction to the industry
- eSports: Formation, competition system and management of a professional league
OPORTUNIDADES PROFISSIONAIS
No final deste Mestrado, você poderá trabalhar nas seguintes áreas:
- Gestão de organizações desportivas
- Escritórios de advocacia
- Agente desportivo
- Consultoria desportiva
- Indústria de equipamentos desportivos
- Centros desportivos
- Federações
- Ligas
- Clubes e associações
- Treino e educação
- Gestão em empresas de serviços desportivos
- Organização de eventos desportivos