Sports Ticketing

€ 450 2 monthly payments of € 225

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More Information

€ 450

2 monthly payments of € 225

Start date

08/06/2025

Nivel: Introductory
Delivery mode: Online-based
Duration: 2 months
Average dedication: 6/8 weekly hours
Impartido en: English

Descripción

Sports Ticketing is a program designed to manage the income and operations management of the venues of a sports club, especially in the football industry.

The program is aimed at those professionals in the football industry who are seeking to start or improve their commercial career within the football industry. At the end of the 2 courses, participants will be able to influence and lead change in terms of income and digital transformation in the context of the exploitation of venues in the football industry.

The curriculum has as an objective to encompass the following milestones:

  • Introduction to the business of facilities in the field of football
  • Management of football clubs stadiums and operations
  • Data analysis in football
  • Fan Engagement (Business To Fan – B2F)
  • Digital marketing strategies and monetisation in football
  • Final project

EXPERT ADVISORS

Profesor

Octavi Tarrés
Business Development & Partnership Manager in FC Barcelona
Profesor

José Luis Beltrán Andreu
Digital Project Manager in FC Barcelona
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MODULE 1: Sport spaces in the digital era
MODULE 2: Sales strategy with digital transformation
MODULE 3: Facilities management, in the focus of digitization
MODULE 4: Customer Services

MODULE 1: Direct and indirect sales digitization
MODULE 2: Marketing strategy
MODULE 3: Digital business in sports
MODULE 4: New digital trends

Aprende a

  • Manage facilities and commercial strategy to exploit them, as well as the logistics coordination and operations (after-sales and customer service) in the sports facilities.
  • Manage all the commercial and marketing tactics of the B2C and B2B sales channels, within all the digital transformation in which the sports industry is involved.

Certify your skills

Gracias a la integración con tecnologías de supervisión remota, el Certificado de Aprobación Verificado de Barça Innovation Hub - Universitas:

  • Garantiza la transparencia del proceso de certificación
  • Valida la identidad del titular del certificado
  • Acredita la adquisición de competencias y habilidades específicas

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
Acompañamiento, seguimiento y soportevirtual de un experto en la materia
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
Certificado emitido por Barça Innovation Hub y avalado por la institución correspondiente
Self-assessment to measure your learning progress

Education

Todos los cursos

2 monthly payments of € 225

€ 450