Professional Diploma in Sports Marketing and Sponsorship

€ 960 7 monthly payments of €137

507,757 Alumnos matriculados

More Information

€ 960

7 monthly payments of €137

Start date

12/05/2024

Nivel: Advanced
Delivery mode: Online-based
Duration: 8 Months
Average dedication: 6/8 weekly hours
Impartido en: English

Descripción

Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level. Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market. Sponsorships have become one of the most common tools to connect brands with their consumers and customers and accelerate business growth. When properly used, they can be one of the most effective tools to drive growth for all sorts of companies.
This diploma will cover all the areas above with simple and clear guidelines for extracting maximum value of any sponsorship. Professionals working for sponsors, rightsholders and agencies will learn what they need to do to buy better, be more effective in selling and managing sponsorship programs.

EXPERT ADVISORS

Profesor

James Condo
Assistant Athletic Director, Development / Sr. Development Ocer
Profesor

Ricardo Fort
Experience as the only executive to lead the Global Sponsorship Departments of two FIFA and IOC sponsors: Visa and Coca-Cola. Creator of Sport for Fort Consulting, a company that helps sponsors, leagues, investors and athletes to invest successfully in sports.
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MODULE 1: Introduction to sports
marketing
MODULE 2: Sports marketing methods
and tools
MODULE 3:Creating a sports
marketing plan
MODULE 4: Integration

MODULE 1: Sports brand
management
MODULE 2: Finding potential sponsors
MODULE 3:Preparing and closing a
sponsorship sale
MODULE 4: Integration

MODULE 1: Activation of sponsorship
MODULE 2: Types of activation
MODULE 3:Key sponsorship indicators
MODULE 4: Integration

MODULE 1: Management of products
and services
MODULE 2: Executing the products and
services plan
MODULE 3:Products development
strategy
MODULE 4: Integration

MODULE 1: Passion Points - The important things in life
MODULE 2: Passion Connectors - How fans consume their passions?
MODULE 3: The Different Types of Assets - Paid, Shared & Owned Assets
MODULE 4: The Non-Sponsor–Ambush Marketing"

MODULE 1: Buy Visibility - Brand awareness and the role of media
MODULE 2: Access to Content - Giving fans better live and virtual experiences
MODULE 3: Create Brand Love - Conquering hearts through advertising and social change
MODULE 4: Accelerate short-term results through promotions and trade activation"

MODULE 1: Winning Deals - Sponsorship creating value to customers
MODULE 2: Workforce & Community - Making employees proud and neighbors happy
MODULE 3: Governments & NGOs - Governments & NGOs - The difficult conversations about regulations, sustainability, taxation, etc.
MODULE 4: Sponsorships for Soft Power - Using sponsorships to influence the world at large"

MODULE 1: Pre-Contract Evaluation - The estimated ROI of a sponsorship
MODULE 2: Managing Risk - The need of proper background checks
MODULE 3: Contractual Phase - Rights, obligations, morals clause and force major
MODULE 4: The After-Action Reviews - Evaluation & the difficult task to end a sponsorship"

Aprende a

  • Implementar las herramientas, métodos y estrategias en relación al análisis táctico en fútbol, otorgando las habilidades específicas para satisfacer la demanda de roles específicos por parte de clubes profesionales.
  • Identificar los parámetros y elementos tácticos de la fase de inicio del juego, al fin de seleccionar, organizar y transmitir la información más importante de forma eficaz a través también el manejo de herramientas tecnológicas.
  • Entender la importancia de las ABP en el futbol actual y sobretodo, obtener recursos y criterios para desarrollar el análisis de este tipo de acciones.
  • Aplicar los contenidos teóricos y prácticos más relevantes para el análisis de la fase de la presión alta en el fútbol, que te permitirán identificar y reconocer las diferentes situaciones de presión alta, así como plantear tareas para su entrenamiento.
  • Conocer una nueva metodología de observación enfocada al Fútbol Formativo basada en tu propio equipo, desde entrenamientos a partidos.

Certify your skills

Gracias a la integración con tecnologías de supervisión remota, el Certificado de Aprobación Verificado de Barça Innovation Hub - Universitas:

  • Garantiza la transparencia del proceso de certificación
  • Valida la identidad del titular del certificado
  • Acredita la adquisición de competencias y habilidades específicas

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
Acompañamiento, seguimiento y soportevirtual de un experto en la materia
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
Certificado emitido por Barça Innovation Hub y avalado por la institución correspondiente
Self-assessment to measure your learning progress

Education

Todos los cursos

7 monthly payments of €137

€ 960