Certificate in Women’s Football Business

€ 625 4 monthly payments of € 156,25

507,757 Alumnos matriculados

More Information

€ 625

4 monthly payments of € 156,25

Start date

12/11/2024

Nivel: Introductory
Delivery mode: Online-based
Duration: 4 motnhs
Average dedication: 6/8 weekly hours
Impartido en: English

Descripción

Football is arguably the most popular and one of the most developed sports worldwide, while being recognized, not only for its popularity but also for its significant development as a thriving business sector. Within it, women’s football has demonstrated momentous and unprecedented growth around the globe, attracting the interest of fans, sponsors, policymakers, the media and investors. Nowadays, women’s football is appreciated for its importance and potential as a business, which combined with the multiplication of opportunities for its further growth allows us to expect a similar and impressive trajectory to continue.

In this certificate, we offer a broad and thorough examination of the development and the current state of women’s football business, as well as an analysis of its potential for future growth driven by its increasing fandom and business potential that is being observed.

Professionals working or aiming to work within football clubs, sports governing bodies, sponsors, the media and marketing or commercial agencies undertaking this certificate can learn how to better appreciate the business of women’s football in order to further develop and capitalise on the opportunities that can help it grow.

 

EXPERT ADVISORS

Profesor

Dr Argyro Elisavet Manoli
A world-renowned expert, practitioner and academic in sports marketing and commercial. With years of experience working in professional football clubs, sports governing bodies and international sports events. She has conducted ample research on the area, publishing numerous books, policy reports and studies in highly esteemed academic journals, and delivering research-informed lectures in Universities and conferences around the world.
Profesor

Dr Juan Perez
A world-renowned expert, practitioner and academic in sports marketing and commercial. With years of experience working in professional football clubs, sports governing bodies and international sports events. She has conducted ample research on the area, publishing numerous books, policy reports and studies in highly esteemed academic journals, and delivering research-informed lectures in Universities and conferences around the world.
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Module 1: The challenges of women’s football – Historical, institutional and cultural barriers
Module 2: The opportunities within women’s football – Funding and focused investment
Module 3: Cause related marketing – Women’s football and CSR
Module 4: Gender Equality as a Global Brand – The future of women’s football business

Module 1: Key actors, relationships, and power dynamics in women’s football business
Module 2: Understanding, engaging with, and influencing policy makers
Module 3: Capturing data and creating influential metrics to explain the value created by women’s football business
Module 4: Managing politics and policy within women’s football businesses

Module 1: Understanding women’s football fans – Motivations behind fandom
Module 2: Women’s football fan communities – Horizontal relationships driving fandom
Module 3: Fan loyalty – Building vertical relationships
Module 4: Financial benefits from fans – How growing fandom grows the business

Module 1: Women’s football broadcasting potential – Televising women’s sport
Module 2: Sponsoring women’s football – Brand associations and reach
Module 3: Creating women footballer icons – Building tomorrow’s football stars
Module 4: Growing international competitions – Adding value through exogenous prices

Aprende a

  • Implementar las herramientas, métodos y estrategias en relación al análisis táctico en fútbol, otorgando las habilidades específicas para satisfacer la demanda de roles específicos por parte de clubes profesionales.
  • Identificar los parámetros y elementos tácticos de la fase de inicio del juego, al fin de seleccionar, organizar y transmitir la información más importante de forma eficaz a través también el manejo de herramientas tecnológicas.
  • Entender la importancia de las ABP en el futbol actual y sobretodo, obtener recursos y criterios para desarrollar el análisis de este tipo de acciones.
  • Aplicar los contenidos teóricos y prácticos más relevantes para el análisis de la fase de la presión alta en el fútbol, que te permitirán identificar y reconocer las diferentes situaciones de presión alta, así como plantear tareas para su entrenamiento.
  • Conocer una nueva metodología de observación enfocada al Fútbol Formativo basada en tu propio equipo, desde entrenamientos a partidos.

Certify your skills

Gracias a la integración con tecnologías de supervisión remota, el Certificado de Aprobación Verificado de Barça Innovation Hub - Universitas:

  • Garantiza la transparencia del proceso de certificación
  • Valida la identidad del titular del certificado
  • Acredita la adquisición de competencias y habilidades específicas

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
Acompañamiento, seguimiento y soportevirtual de un experto en la materia
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
Certificado emitido por Barça Innovation Hub y avalado por la institución correspondiente
Self-assessment to measure your learning progress

Education

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Testimonios

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Juan Perez

Lorem ipsum dolor sit amet consectetur adipisicing elit. Laudantium voluptatum dolorum laboriosam et repudiandae soluta consequatur doloremque hic corrupti vel. Aperiam iusto, rem dolorem sit atque vel corrupti suscipit dignissimos! Lorem ipsum dolor sit amet consectetur adipisicing elit. Laudantium voluptatum dolorum laboriosam et repudiandae soluta consequatur doloremque hic corrupti vel. Aperiam iusto, rem dolorem sit atque vel corrupti suscipit dignissimos!

Perez Juan

4 monthly payments of € 156,25

€ 625