Certificate in Social Media in Sports

€ 625 4 monthly payments of € 156,25

507,757 Alumnos matriculados

More Information

€ 625

4 monthly payments of € 156,25

Start date

12/02/2024

Nivel: Introductory

Delivery mode: Online-based

Duration: 4 months

Average dedication: 6/8 weekly hours

Impartido en: English

Descripción

Social Media has become a major force in the Sports Industry. Athletes, Clubs, Leagues and Federations using official profiles to distribute their message to fan communities around the world. Social Media Platforms, such as Facebook, Instagram , Twitter and YouTube are often the first choices for updates, news and entertainment across all Sports.

This Certification Course is uniquely designed and fully dedicated for the sports industry profession, who would like to impact and evolve the fan and user experience. The course will provide you with all the basics of the evolution, to gain the full knowledge and understanding of its strategic value, enable you to to build your own social media strategy, determines platform roles, features and functionalities and responsibilities. The course equips you with relevant insights into monitoring skills, sports organisational workflow and process management. The pragmatic, hands-on course concludes with social media marketing, monetisation and key performance benchmarking and is a state of the art, fully designed for the participants to enhance its experience and mindset in Social Media Management by concluding these course program.

EXPERT ADVISORS

Mario Leo

Mario Leo, general manager and founder of RESULT, a platform on the evolution of “Digital Media in Sports”. Writer of the course books for the university, is a lecturer on multiple domestic and international universities, a regular keynote speaker at conferences and events in sports. Mario is also Author of the Book “Kaufen Sie Ronaldo” – How Facebook, Google and Instagram are changing professional Football – Published in March 2020

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1 Social Media Evolution in Sports

Module 1: How did Social Media reach this relevance in Sports?
Module 2: Which platforms have been around?
Module 3: Information to Infotainment to Entertainment – the Content evolution
Module 4: From Athlete to Clubs, Leagues and Federations – The organizational impact of Social Media

2 Social Media Conceptional Strategy

Module 1: Identify Short Term Goals and Long Term Objectives
Module 2: Develop Social Media Platform roles for your Communication & Marketing Mix
Module 3: Content Planning – Why it's crucial to plan ahead?
Module 4: Other Departments Requirements – Social Media benefits overall organisation

3 Social Media Monitoring

Module 1: Why Monitoring and Data is important? Learn about cultural audience demands
Module 2: How data enables your strategy, workflow and efficiency?
Module 3: Negative Impact and Crisis – How Monitoring will benefit?!
Module 4: Sponsorship Monitoring – Deliver Insights and Reports to external partners

4 Social Media Marketing and Monetisation

Module 1: Basic Understanding of Social Media Marketing and Monetisation
Module 2: How to develop content assets and campaigns on Social Media for Sponsors?
Module 3: Segmentation and Geographical Sponsorships – How Social Media creates new opportunities
Module 4: Best Practice Examples of Social Media Campaigns and Sponsorships

Aprende a

Implementar las herramientas, métodos y estrategias en relación al análisis táctico en fútbol, otorgando las habilidades específicas para satisfacer la demanda de roles específicos por parte de clubes profesionales.
Identificar los parámetros y elementos tácticos de la fase de inicio del juego, al fin de seleccionar, organizar y transmitir la información más importante de forma eficaz a través también el manejo de herramientas tecnológicas.
Entender la importancia de las ABP en el futbol actual y sobretodo, obtener recursos y criterios para desarrollar el análisis de este tipo de acciones.
Aplicar los contenidos teóricos y prácticos más relevantes para el análisis de la fase de la presión alta en el fútbol, que te permitirán identificar y reconocer las diferentes situaciones de presión alta, así como plantear tareas para su entrenamiento.
Conocer una nueva metodología de observación enfocada al Fútbol Formativo basada en tu propio equipo, desde entrenamientos a partidos.